INFO:

As consumers continue to navigate the media using a wide array of devices, it is important to acknowledge the spectrum of platforms and the issues that surround audiences. Data privacy and audience measurement are just some of the key issues at hand. Rahul Kanwal, the India Today & Aaj Tak News Director had the chance to quiz Neilsen Holdings’ CEO David Kenny to understand the key trends in the audience measurement space. “The consumer is now in charge of their own experience”, says Kenny. Lauds India’s Information & Tech Ministry in this purview, says India’s technological advancement coupled with developing mobile networks is set to make the process easier.