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My content creation framework. Step 1: Install Tweet Hunter. Step 2: Browse X and Tweet Hunter will show you what’s popular. Ideally, you should be browsing accounts in your industry to get more ideas on what’s working. Use this data to come up with your own unique posts for X. Step 3: Post on X at least 2 times a day if not 3 or 4 times a day. They don’t penalize you for posting often, even if the content isn’t that popular. Step 4: Take the posts on X with the most views (ideally 1 per day) and turn them into short-form videos. When you are recording your short-form videos, you can just record yourself saying the exact words you used on X, line for line. (I do this, just look at my Instagram). Step 5: Post the short-form videos on Instagram, Facebook, LinkedIn, YouTube, and TikTok. For the description, just copy and paste what you used on X as the post. Step 6: Turn the most popular short-form video of the week into a blog post and expand upon it. You’ve already written some of it because of your X post. So it shouldn’t take you more than an hour or so to expand upon it. Step 7: When you publish the blog post, make sure you promote it via email blasts. Step 8: Create at least 1 webinar a month. The topic should be the most popular X post of the month. Chances are the most popular one was also a blog post, which is fine, So, it shouldn’t take you too long to create the content for the webinar.